Senior UX / Content Designer · IBM
Hi, I'm Tom 👋
I design clear, user-centred digital products and experiences. I have over 15 years of experience working for one of the world's leading enterprise software companies (IBM), where I've honed my skills in content design, UX design, and more recently in AI tooling design.

What I do

AI tooling design
Designing AI-powered tools, configuring assistants, and optimising content for both humans and AI.
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UX design
Shaping intuitive, well-structured user experiences through design thinking, research, and collaboration.
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Content design
Crafting clear, user-centred writing, covering UI copy, content strategy, voice, and content systems.
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