Senior UX / Content Designer · IBM

Hi, I'm Tom 👋

I design clear, user-centred digital products and experiences. I have over 15 years of experience working for one of the world's leading enterprise software companies (IBM), where I've honed my skills in content design, UX design, and more recently in AI tooling design.

Tom Waterton

What I do

Screenshot of an AI assistant interface

AI tooling design

Designing AI-powered tools, configuring assistants, and optimising content for both humans and AI.

View AI examples →
Screenshot of a UX design project

UX design

Shaping intuitive, well-structured user experiences through design thinking, research, and collaboration.

View UX design examples →
Screenshot of content design guidance

Content design

Crafting clear, user-centred writing, covering UI copy, content strategy, voice, and content systems.

View content design examples →