Experience and skills

I was one of the first content designers employed by IBM Design, and have spent 15+ years building expertise across content design, UX design, and — more recently — AI tooling design. Over time I've progressed to broader roles, taking on UX responsibilities and working on IBM Software-wide projects.

I work highly collaboratively, typically alongside designers, researchers, product managers, and engineers — often with colleagues across the globe.

From 2025 onwards I've increasingly focused on AI-related projects and tools — identifying workflows where AI can bring the most benefit to users, and optimising content and design so that it works well for both humans and AI to find, scan, and understand. 🤖👨‍💻

See also: Confessions of a content designer (article), Inside content design at IBM (interview), or my portfolio.

• Senior UX / Content Designer, AI Tooling, IBM (working on internal AI tooling for IBM Software; Jul 2026 – present)
• Senior UX / Content Designer, IBM (working for IBM Software's Product Excellence Office; Apr 2024 – Jun 2026)
• Senior Content Designer, IBM (working across IBM Software; May 2022 – Feb 2024)
• Senior Content Designer, IBM (working in one part of IBM Software; Feb 2019 – Apr 2022)
• Content Designer, IBM (working in one part of IBM Software; Aug 2016 – Jan 2019)
• Tech Writer then Editor then Content Team Manager, IBM (Apr 2010 – Jul 2016)

My day-to-day work