Experience and skills

I'm an experienced content designer, having been one of the first employed by IBM. If you're not familiar with this term, think of me as a designer with a specialism in writing and communication.

I'm used to working highly collaboratively, most commonly with other designers, researchers, and engineers. To my mind, content and design are as inseparable as tea and biscuits.

You can read more about what I do and what I've learned along the way in the following articles and links:

Photo of me working on some designs with colleagues

Job history

  • Senior Content Designer, IBM (working across IBM Software; May 2022 – present)
  • Senior Content Designer, IBM (working in one business unit; Feb 2019 – Apr 2022)
  • Content Designer, IBM (working in one business unit; Aug 2016 – Jan 2019)
  • Tech Writer then Editor then Content Team Manager, IBM (Apr 2010 – Jul 2016)

What I actually do

Content design

  • User-centered writing
  • Applying voice and tone
  • Simplifying the complex
  • Writing UI tours
  • Writing UI messaging
  • Writing UI microcopy


  • Defining content guidance
  • Defining voice and tone
  • Setting content strategy
  • Running content audits
  • Advising on information architecture
  • Establishing appropriate terminology


  • Leading teams
  • Applying design thinking
  • Facilitating workshops
  • Writing communications
  • Writing articles
  • Drinking copious cups of tea 🫖