Experience and skills
I'm an experienced content designer, having been one of the first employed by IBM. If you're not familiar with this term, think of me as a designer with a specialism in writing and communication.
I'm used to working highly collaboratively (with colleagues around the globe), most commonly with other designers, researchers, and engineers. To my mind, content and design are as inseparable as tea and biscuits.
I now increasingly work on AI-related content projects. This typically involves identifying workflows where AI tools can bring the most benefit to users and then optimizing content so that it's great for both humans and AI to find, scan, and understand. 🤖👨💻
You can read more about what I do and what I've learned along the way in the following articles and links:
- Confessions of a content designer (article)
- Inside content design at IBM (interview article)
- Or see my portfolio of work

Job history
- Senior Content Designer, IBM (working across IBM Software; May 2022 – present)
- Senior Content Designer, IBM (working in one business unit; Feb 2019 – Apr 2022)
- Content Designer, IBM (working in one business unit; Aug 2016 – Jan 2019)
- Tech Writer then Editor then Content Team Manager, IBM (Apr 2010 – Jul 2016)
What I actually do
Content design
- Writing for humans and for AI
- Simplifying the complex
- User-centered writing
- Applying voice and tone
- Writing UI tours
- Writing UI messages
- Writing UI microcopy
Strategy
- Setting content strategy
- Defining voice and tone
- Writing content guidance
- Using AI to surface content
- Running content audits
- Establishing terminology
- Setting information architecture
Other
- Coaching
- Leading teams
- Facilitating workshops
- Applying design thinking
- UX design
- Writing articles
- Drinking copious cups of tea 🫖